About Us

We’re more than denim—we’re a story woven from every street, every voice, and every stride. Born in Chicago, raised by everyone, our jeans reflect the grit, soul, and spirit of the city that shaped us and the people who keep us moving forward.

Built to fit real lives and real bodies, our pieces are designed for comfort, durability, and unapologetic self-expression. From everyday wear to standout moments, we make jeans that feel like home—wherever you go.

This is denim for all.
This is loose cannon.